APA TERMINOLOGY

In an attempt to streamline the entry process, the entry forms use standardised language across most of the categories. For example, the word ‘project’ is often used in reference to entries but it is not literal. It could, for example, relate to your shop if you’re entering Shop of the Year or your front-of-house strategy for, say, the Visitor Welcome Award. Indeed, it may relate to activities, partnerships or people. Likewise, the entry forms and criteria may sometimes refer to ‘museums’ but only as a short-hand for *all* eligible organisations. And where we give examples of groups of people or audiences, it is not exhaustive.

JUDGING PROCESS

Our panel of Judges is selected for their extensive experience and broad knowledge of the sector.  They sit on the panel in their own right, not on behalf of their respective organisations.

Your submission will be judged on the contents of your entry form and any supporting materials supplied.  The only exception is Innovator of the Year which requires a 3-minute video pitch instead.

For Innovator of the Year, the shortlistees will be put to a vote to determine the winner, all others are judged by our panel.

EXTRA ACTIVITIES FOR SHORTLISTEES

Short Listed Companies and Exhibitors will be entertained on Sunday the 29th of June 2025 on a boat cruise tour of London on the Thames River Boat. It will be restricted to African Real Estate Developers, contractors and hospitality Providers visiting London for the African Sustainability Concert 2025.  

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