In an attempt to streamline the entry process, the entry forms use standardised language across most of the categories. For example, the word ‘project’ is often used in reference to entries but it is not literal. It could, for example, relate to your shop if you’re entering Shop of the Year or your front-of-house strategy for, say, the Visitor Welcome Award. Indeed, it may relate to activities, partnerships or people. Likewise, the entry forms and criteria may sometimes refer to ‘museums’ but only as a short-hand for *all* eligible organisations. And where we give examples of groups of people or audiences, it is not exhaustive.